While I didn't agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are 'take home' and not difficult to apply. It left me looking with 'new eyes' at consulting and what makes businesses successful, and that's usually what I want most for an investment of my time. Relative to your mind or the mind of another human being. Positioning will teach you to do it in an effective way.
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All the laws in this ;osicionamento are derived from the exact opposite point of view. The situation is often the opposite of the way it appears in the press.
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Positioning – Top Books On Business
Formas de pagamento aceitas: There are no facts. The book is pre-Internet and somewhat dated as others noticed too. Rastreie seus pedidos recentes. School Donation Program In Memory of I recently found it referenced in an interesting context and decided to read it again.
The Law of Failure: AmazonGlobal Ship Orders Internationally. Jente if you are to succeed, you must have an idea or attribute of your own to focus your efforts around. Be the first to review this item Would you like to tell us about a lower price? However, we may have found that the answers are not quite what we thought.
I'd read the book when it was best seller. Customers who bought this item also bought.
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
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There is a built-in conflict between the personal and the corporate agenda. Creating a Subscription Business in Any Industry. Your email address will not be published. He spoke at the World Knowledge Forum, The Law of the Opposite: What I really enjoyed reading this book were the examples of both successful strategies and those that became disasters for the companies which applied them.
Marketing effects take place over an extended period of time.
Shopbop Designer Fashion Brands. Every negative statement you make about yourself is instantly accepted as truth.
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The Law of Candor: In the long run, every market becomes a two-horse race. Everything else is an illusion. Move your business ahead with a clearly defined position. Specialize to Survive Hardcover.