You can unsubscribe anytime. Great tidbits of info that opened my eyes to some tactics that seem so simple yet overlooked. Makes me want to read all his books. Ratings and Reviews 0 1 star ratings 0 reviews. The Art of Deception.
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The Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost your Sales.
Jul 03, Charles Kraus rated it really liked it. Jun 01, Andrew Nathan rated it it was amazing. When answering, include a direct answer, a testimonial or story, and restatement of your guarantee or free trial.
Be the first to ask a question about The Ultimate Sales Letter. Feb 22, Pavel Godiaev rated it liked it.
Book Summary: The Ultimate Sales Letter by Dan Kennedy
Description Write Well to Sell Big! This is really geared toward offline marketers but onliners can use it too.
He has a knack for writing the scariest copy ever, and he takes a lot of pride in coming up with some pretty stupid sales tactics. The Psychology of Selling. Holiday Hacks By Keith Bradford. I will definitely be re-reading this one. What clients have to say about their experiences believability is more important than facts such as years in business, number of clients, example clients, etc. You can read this item using any of the following Kobo apps and devices: Angel Investing David S.
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Secrets of Hypnotic Selling Revealed. Embarrassingly although in marketing online myself now for a few years Want something accademic, just unapplied theory? Never Split the Difference. Among other things, he provides: If you kennnedy figured that out by now look at the gas prices, cost of homes, food, etc.
For analytical readers, use long copy, facts, stats, graphs, etc. Gives you insight to writing sales letters and sales copy. May 26, Matthew rated it really liked it. Refresh and try again.
The Ultimate Sales Letter, 4th Edition
May 15, K. You can give your guarantee a different twist by presenting it as a free trial offer. Price Strategy Dan S. Book ratings by Goodreads. And after all, Dan Kennedy is the master of marketing.
A must read for any business or marketer. Your copy needs to polarize your audience. Quotes from The ,ennedy Sale The Copywriter's Handbook Robert W. A Writer's Guide to Character Expression.