Barbara rated it liked it Oct 04, Published October 1st by Prentice Hall first published Ray Seabolt II rated it it was amazing Jan 28, He is co-author of a forthcoming book, A Visual Introduction to Database:
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Read, highlight, and take notes, across web, tablet, and phone. Want to Read saving…. Preview — E-Marketing by Judy Strauss.
From inside the book. Want to Read Currently Reading Read. Strauss is co-author of the trade book Radically Transparent: Barbara rated it liked it Oct 04, Jericho rated it it was ok Mar 20, There are no discussion topics on this book yet.
He has published scholarly papers on database management and is an associate editor of The Journal of Database Management.
To see what your friends thought of this book, please sign up. Phuong Pham rated it it was amazing May 20, Mazhar rated it it was amazing Oct 27, Oct 27, Keith Bryan rated it did not like it.
Judy StraussRaymond Frost. This is one of the weakest textbooks that I have spent time studying. This book is not yet featured on Listopia.
He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Randy Valcin rated it e-marketong it Oct 26, Danielle Copeland rated it liked it Nov 07, Even though it had been republished as of last year, the material included in the book was outdated enough to mention not just one or two but several companies that have since become socially irrelevant or else shut down completely.
Anime Jacob rated it it was amazing Sep 07, E-marketing Judy StraussRaymond Frost Pearson Prentice Hall- Electronic spreadsheets - pages 0 Reviews Past, present, and future -- Strategic E-marketing and e-,arketing metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: Paperbackpages.
Holley Jacobs rated it it was amazing May 01, My library Help Advanced Book Search.
E-Marketing (7th Edition) by Judy Strauss, Raymond Frost
Excellent for those who want the on e-marketing. She has published academic papers in Internet marketing, advertising, and marketing education.
Kunta rated it liked it Jun 30, Aside from that, the material was too repetitive, poorly laid out, and the authors failed in their use of correct grammar rules. Read, highlight, and take notes, across web, tablet, and phone. Mark Guldbrandsen rated it it was em-arketing Jul 27, Apr 08, Sara is currently reading it. Abdelhalim rated it it was amazing Nov 17, Radovan Madlenak rated it it was amazing Apr 18,